THE IMPACT OF INCENTIVES AND IOT INTEGRATION ON YOUNG CONSUMERS’ ADOPTION OF PAY-PER-WASH SERVICES: A BEHAVIORAL ANALYSIS

Autoři	NIKOLAEV Dmitrii MIKHAIL SEREBRIANNIKOV STEPHANIE ADUKU LUIS ANTONIO ANGELES PEREZ EMRE AR SETH-JUNIOR SEKYERE BAAKO NORMAN LACHNER JANA ELISABETH MARIE PFEIFFER
Rok publikování	2024
Druh	Článek ve sborníku
Citace
www	http://dx.doi.org/10.3846/bm.2024.1254
Doi	http://dx.doi.org/10.3846/bm.2024.1254
Klíčová slova	consumer behavior, consumer decision-making, IoT integration, technology adoption