THE IMPACT OF INCENTIVES AND IOT INTEGRATION ON YOUNG CONSUMERS’ ADOPTION OF PAY-PER-WASH SERVICES: A BEHAVIORAL ANALYSIS
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Year of publication | 2024 |
Type | Article in Proceedings |
Citation | |
Web | http://dx.doi.org/10.3846/bm.2024.1254 |
Doi | http://dx.doi.org/10.3846/bm.2024.1254 |
Keywords | consumer behavior, consumer decision-making, IoT integration, technology adoption |