Ing. Dušan Mladenović, Ph.D.

2024

• From the final frontier to the metaverse: exploring the role of sharing economy principles in revolutionizing space tourism

  BEHESHTI Moein MLADENOVIĆ Dušan SADRAEI Razieh ZARERAVASAN Ahad

  Article in Periodical

  INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT, year: 2024, volume: NA, edition: NA, DOI

• How the metaverse infuences marketing and competitive advantage of retailers: predictions and key marketing research priorities

  BRUNI Roberto COLAMATTEO Annarita MLADENOVIĆ Dušan

  Article in Periodical

  ELECTRONIC COMMERCE RESEARCH, year: 2024, volume: 24, edition: JUN 2024, DOI

• MetaWOM – toward a sensory word-of-mouth (WOM) in the metaverse

  MLADENOVIĆ Dušan ISMAGILOVA Elvira FILIERI Raffaele DWIVEDI Yogesh

  Article in Periodical

  INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT, year: 2024, DOI

• Synthetic WOM? The Emergence of Generative Artificial Intelligence-Induced Recommendations

  MLADENOVIĆ Dušan BEHESHTI Moein KOLAR Tomaž ISMAGILOVA Elvira

  Article in Periodical

  JOURNAL OF COMPUTER INFORMATION SYSTEMS, year: 2024, DOI

• The power of electronic Word of Mouth in inducing adoption of emerging technologies

  MLADENOVIĆ Dušan BRUNI Roberto FILIERI Raffaele ISMAGILOVA Elvira KALIA Prateek JIRÁSEK Michal

  Article in Periodical

  TECHNOLOGY IN SOCIETY, year: 2024, volume: 79, edition: 1, DOI

2023

• Emojis to conversion on social media

  MLADENOVIĆ Dušan KOŠTIÁL Kamil LJEPAVA Nikolina ČÁSTEK Ondřej CHAWLA Yash

  Article in Periodical

  International Journal of Consumer Studies, year: 2023, volume: 47, edition: 3, DOI

• Search engine optimization (SEO) for digital marketers: exploring determinants of online search visibility for blood bank service

  MLADENOVIĆ Dušan RAJAPAKSE Anida KOŽULJEVIĆ Nikola SHUKLA Yupal

  Article in Periodical

  ONLINE INFORMATION REVIEW, year: 2023, volume: 47, edition: 4, DOI

• The impact of environmental, social and governance score on shareholder wealth: A new dimension in investment philosophy

  PARIKH Abhishek KUMARI Divya JOHANN Maria MLADENOVIĆ Dušan

  Article in Periodical

  Cleaner and Responsible Consumption, year: 2023, volume: 8, edition: 1, DOI

• The influence of social conformity on mask-wearing behavior during the COVID-19 pandemic

  MLADENOVIĆ Dušan JIRÁSEK Michal ONDRÁČEK Tomáš OPATRNÁ Zuzana ŠTANGOVÁ Radmila

  Article in Periodical

  Heliyon, year: 2023, volume: 9, edition: 3, DOI

• Understanding individual psychological and behavioral responses during COVID-19: Application of stimulus-organism-response model

  MLADENOVIĆ Dušan TODUA Nia PAVLOVIĆ-HÖCK Nataša

  Article in Periodical

  Telematics and Informatics, year: 2023, volume: 79, edition: 1, DOI