Ing. Dušan Mladenović, Ph.D.
Assistant professor, Department of Business Management
Total number of publications: 36
2019
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Perception of Differences between Traditional and Electronic Word of Mouth: Case of Czechia
Our Heritage Journal. GRCF Dubai International Conference on “Sustainability and Innovation in Higher Education, Engineering Technology, Science, Management and Humanities”, year: 2019
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Recall of Digital Content as Part of Consumer Response Model
49th International Scientific Conference on Economic and Social Development. Book of Proceedings, year: 2019
2018
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Celebrities’ personal brand authenticity in social media: an application in the context of football top-players. The Robert Lewandowski case
Proceedings of the 5th European Conference on Social Media ECSM 2018, year: 2018
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Colliding the eye tracking and qualitative methods in assessing online consumer behaviour
17th European Conference on Research Methodology for Business and Management Studies ECRM 2018, year: 2018
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Investigating Benefits of Combining Content Marketing and Viral Marketing - Practical Case Study (Book Summary Vides)
26th EBES conference - Prague proceedings, year: 2018
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Social Media and Knowledge Sharing – What Do We Know So Far?
PROCEEDINGS OF THE 5TH EUROPEAN CONFERENCE ON SOCIAL MEDIA (ECSM 2018), year: 2018
2017
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Defining the "Figure of Merit" for Places in the Age of Digital Nomadism
Connect Universum 2016, year: 2017
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Figure of Merit for Places: Perspectives on Place Branding
The Journal of Italian Marketing Association, year: 2017, volume: Neuveden, edition: 3
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What Motives Make People Write Online Review – Case Study of Serbia
Year: 2017
2016
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Collecting online behavioural empirical data in order to utilize social media presence
Towards a New Architecture of Knowledge: Big Data, Culture and Creativity, year: 2016