Reflection on the destination management in the Czech Republic
| Autoři | |
|---|---|
| Rok publikování | 2017 |
| Druh | Další prezentace na konferencích |
| Fakulta / Pracoviště MU | |
| Citace | |
| Popis | The destination management, as a mature form of cooperation in a destination, has went through several changes that made the concept transformed. The strong process of globalisation and later consolidation as the exogenous determinants had an impact on the cooperation. Thus, the networks among stakeholders in the destination changed. In this context, many researchers dealt with the tourism destination governance. As far as the present situation is concerned, there is a discussion about the future of destination management organisations (DMOs). The development of the destination management described above is characteristic of highly-developed destinations such as the Alpine regions. The completely different situation is in the Central Europe countries, e.g., the Czech Republic, Slovakia, or Slovenia. In these countries the development was stimulated neither by the demand-side, nor by the market, but by the regime. The social-cultural and political-economic background of each country set by the process of transition creates certain conditions that are reflected in the development of the destination management. The aim of this presentation is to describe the development of the destination management in the Czech Republic; more specifically, identify the factors that influence the cooperation among stakeholders and answer the question why there is a range of specifics. |