On Abductive Reasoning for Strategic Cases Solution
| Autoři | |
|---|---|
| Rok publikování | 2017 |
| Druh | Článek ve sborníku |
| Konference | Proceedings of the International Scientific Conference of Business Economics, Management and Marketing |
| Fakulta / Pracoviště MU | |
| Citace | |
| Klíčová slova | strategic management; abductive reasoning; inference; logic; pragmatism |
| Popis | The most important task for every company is to set an optimum strategy - a strategy that determines future success and the very survival of the company on the market. This involves an intricate decision-making in the context of increasingly complex conditions of the entrepreneurial environment and hypercompetition. These conditions, however, do not eliminate the need for rational decisions; quite the contrary, they offer a suitable stimulus for creating new approaches which accommodate current conditions. The subject of this paper is an introduction of a new methodology for solving strategic cases with a focus on conducting a strategic analysis from the point of view of the solver. The paper presents the basis of the methodology and the solution process based on the methodology itself. For better illustration, a case study demonstrating the solution of a real-life strategic case is included. |