The relation between the company financial brand value and the company market value
| Autoři | |
|---|---|
| Rok publikování | 2017 |
| Druh | Článek ve sborníku |
| Konference | Conference Proceedings |
| Fakulta / Pracoviště MU | |
| Citace | |
| www | https://ece.pefka.mendelu.cz/conference_preoceedings |
| Obor | Ekonomie |
| Klíčová slova | brand; brand valuation; Granger causality test |
| Popis | to verify by data on the brand valuations and the company valuations on public markets whether the financial brand valuations contain some information on future company valuations |
| Související projekty: |