The function of DMO in terms of the Czech environment: A case study of Prague
| Autoři | |
|---|---|
| Rok publikování | 2017 |
| Druh | Článek ve sborníku |
| Konference | Book of extended abstracts |
| Fakulta / Pracoviště MU | |
| Citace | |
| www | http://www.atlas-euro.org/LinkClick.aspx?fileticket=ryCPkmIsQGw%3d&tabid=263&language=en-US |
| Doi | http://dx.doi.org/10.13140/RG.2.2.15310.36160 |
| Obor | Řízení, správa a administrativa |
| Klíčová slova | spolupráce; vazby; síťová analýza; Praha |
| Popis | With the growing importance of tourism, it is necessary to coordinate activities undertaken by the stakeholders in a tourist destination. The effective cooperation among stakeholders can increase visitor satisfaction and consequent destination competitiveness. Destination management organization (DMO) should play a significant role in coordinating activities, initiating cooperation and enhancing the value creation process. The acceptance of DMO is essential for successful performance. In developed tourist destinations, these organizations were formed spontaneously which could encourage more intensive and effective cooperation. In comparison to these destinations, destination management in the Czech Republic does not have a long tradition and establishment of DMOs´ was not based on the market mechanism as in Alpine regions. To provide deeper insight into the current situation, a case study of Prague will be used. The main objective of this paper is to assess the cooperation between DMO, public sector and entrepreneurs providing tourism services, especially from the quantitative point of view with the help of network analysis. In order to determine the cooperative relations and the role of DMO, structured questionnaires, as well as secondary sources of information, were employed. As expected, a weak degree of cooperation was observed. The role of DMO is limited with respect to public financial resources. DMO cannot be engaged in activities which are crucial for destination competitiveness. To improve this situation, the structural changes are unavoidable. |
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