Customer Satisfaction with Quality of Products of Food Business
| Autoři | |
|---|---|
| Rok publikování | 2017 |
| Druh | Článek v odborném periodiku |
| Časopis / Zdroj | Prague Economic Papers : Quarterly Journal of Economic Theory and Policy |
| Fakulta / Pracoviště MU | |
| Citace | |
| www | https://www.vse.cz/pep/595 |
| Doi | http://dx.doi.org/10.18267/j.pep.595 |
| Obor | Řízení, správa a administrativa |
| Klíčová slova | company performance; competition; customer expectation; customer satisfaction; food industry; quality; quality management; repurchase |
| Přiložené soubory | |
| Popis | This article is a part of a specific research output called Quality Influence on the Performance and Competitiveness of the Company. One of the research phases is elaborated in this article; its subject is measuring customer satisfaction with the quality of food products companies in the Czech Republic. This article aim is to determine the level of customer satisfaction with the quality of food production enterprises. The partial aim of the article is to identify factors that have the greatest influence on the customer satisfaction. The research confirms close relations between customers’ quality perception, their satisfaction and the level of fulfilment of their demands. |
| Související projekty: |