Reverse logistics policy – differences between conservative and innovative reverse logistics management
| Autoři | |
|---|---|
| Rok publikování | 2013 |
| Druh | Článek v odborném periodiku |
| Časopis / Zdroj | Acta Universitatis Agriculturae et Silviculturae Mendelianae |
| Fakulta / Pracoviště MU | |
| Citace | |
| www | http://acta.mendelu.cz/pdf/actaun201361072285.pdf |
| Doi | http://dx.doi.org/10.11118/actaun201361072285 |
| Obor | Řízení, správa a administrativa |
| Klíčová slova | reverse logistics reverse flows policy performance measurement planning product innovation knowledge of reverse logistics barriers |
| Popis | The aim of this paper is to contribute and to enrich the existing body of knowledge concerning the above-mentioned gap through presentation of survey results that was realized in 2012 among managers of 244 Czech firms. The results demonstrate the statistically significant association between the innovativeness of RL policy and profitability of firms, quality of RL planning, perception of RL importance, level of RL knowledge and perception of product innovation importance for firms’ competitiveness and frequency of product innovation. They also reveal statistically significant differences between firms with conservative and innovative RL policy and the perceived existence of some barriers to manage RL. |
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