Ing. Dušan Mladenović, Ph.D.
odborný asistent – Katedra podnikové ekonomiky a managementu
Počet publikací: 33
2018
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Colliding the eye tracking and qualitative methods in assessing online consumer behaviour
17th European Conference on Research Methodology for Business and Management Studies ECRM 2018, rok: 2018
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Investigating Benefits of Combining Content Marketing and Viral Marketing - Practical Case Study (Book Summary Vides)
26th EBES conference - Prague proceedings, rok: 2018
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Social Media and Knowledge Sharing – What Do We Know So Far?
PROCEEDINGS OF THE 5TH EUROPEAN CONFERENCE ON SOCIAL MEDIA (ECSM 2018), rok: 2018
2017
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Defining the "Figure of Merit" for Places in the Age of Digital Nomadism
Connect Universum 2016, rok: 2017
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Figure of Merit for Places: Perspectives on Place Branding
The Journal of Italian Marketing Association, rok: 2017, ročník: Neuveden, vydání: 3
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What Motives Make People Write Online Review – Case Study of Serbia
Rok: 2017
2016
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Collecting online behavioural empirical data in order to utilize social media presence
Towards a New Architecture of Knowledge: Big Data, Culture and Creativity, rok: 2016
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Concept of "Figure of Merit" for Place Marketing in Digital Nomadism Ages
Marketing Identity 2016, rok: 2016
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Potential Role of Social Media in Value Co-Creation
Proceedings of International Scientific Conference of Business Economics Management and Marketing 2016, rok: 2016
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Theoretical Overview of Social Media-Value (co)Creation Bond
Proceedings of 17th International Scientific Conference on Economic and Social Development – Managerial Issues in Modern Business, rok: 2016