Digitization of tourist data

The importance of data in tourism has never been greater. Globalisation forces us to take more strategic decisions to launch the competitive destination. Thus, it is essential to have appropriate tourist data. The international discussion panel about “Digitization of tourist data” brings the Czech and Slovenian experience of collecting tourist data. In this context the issue of big data and data space is mentioned. Concerning data collection and its digitization, the discussion focuses on measuring tourism performance, including the efficiency of collecting tourist taxes. The third topic of discussion covers measuring tourism impacts on destinations in terms of sustainability.

Programme

9:30–9:40 Word of welcome
• dr. Markéta Novotná (vice-dean for Internationalization)​
9:40–10:20 Presentations of Slovenian experience of collecting tourist data (online)
• ​Ana Jemec Špik, M.Sc. (Head of Data Analytics and Tourism Information Centre, Slovenian Tourist Board);
• Mag. Apolonija Oblak Flander (Acting Director-General of the Statistical Office of the Republic of Slovenia)
10:20–12:00 Panel discussion
• ​izr. Prof. dr. Marko Koščak, PhD (Faculty of Tourism, University of Maribor);
• Ddr. Tina Šegota (Faculty of Tourism, University of Maribor);
• Mgr. Bc. Silvia Doušová (Director of Department of Tourism, Ministry of Regional Development CZ);
• Ing. Andrea Králiková (Institute of Tourism, CzechTourism);
• Ing. Luděk Kühr (DIH Tourism 4.0)​
12:00 Conclusions

Read more about keynote speakers here.

Please register here.

Organized by
Ing. Bc. Andrea Holešinská, Ph.D.

Responsibility
Institut cestovního ruchu