Competitiveness of firms, performance and customer orientation measures – empirical survey results
| Authors | |
|---|---|
| Year of publication | 2011 |
| Type | Article in Periodical |
| Magazine / Source | Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis |
| MU Faculty or unit | |
| Citation | |
| Field | Management and administrative |
| Keywords | competitiveness competitive advantage performance customer orientation measures |
| Description | The purpose of the paper is to presents results from two empirical surveys concerning selected factors which can be connected to customer orientation, performance and competitiveness of firms.The purpose of the surveys was also to reveal potential differences between sectors arising from not only the different influences of internal but as well as external environment. |
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