Faktory ovlivňující chování spotřebitelů v oblasti mobilních her
| Title in English | The factors influencing consumer behaviour in mobile gaming |
|---|---|
| Authors | |
| Year of publication | 2007 |
| Type | Article in Proceedings |
| Conference | Semafor 2007, Ekonomika firiem 2007 |
| MU Faculty or unit | |
| Citation | |
| Web | http://semafor.euke.sk/zbornik2007/zbornik.html |
| Field | Economy |
| Keywords | Mobile gaming; customer behaviour research |
| Description | Despite the increasing importance of online mobile gaming industry, little research has attempted to develop a measure to explain why consumers engage in ubiquitous entertainment. This study attempts to identify factors which affect intention to play mobile games. The survey was conducted in Japan, Spain and the Czech Republic on a sample of college students. The empirical data were analyzed by means of basic statistics - namely by using correlations and multiple analysis. The most influential factor appear to be critical mass and perceived novelty, however the factors differs across countries significantly. |