Elektronické obchodování B2C
| Title in English | B2C-commerce |
|---|---|
| Authors | |
| Year of publication | 2007 |
| Type | Article in Proceedings |
| Conference | Sborník příspěvků z mezinárodní konference "Finance a výkonnost firem ve vědě, výuce a praxi" |
| MU Faculty or unit | |
| Citation | |
| Field | Economy |
| Keywords | e-commerce; B2C-commerce; on-line customers; internet |
| Description | The subject of this paper B2C-commerce is an analysis of basic characteristics of B2C-commerce. The paper deals with advantages and disadvantages of B2C-commerce for firms and end users as well with on-line customers and goods and services of B2C-commerce. |