Využití marketingu v procesu řízení pojišťovacího podniku
| Title in English | Marketing usage in management process of insurance company |
|---|---|
| Authors | |
| Year of publication | 2007 |
| Type | Article in Proceedings |
| Conference | Sborník příspěvků z mezinárodní konference "Finance a výkonnost firem ve vědě, výuce a praxi" |
| MU Faculty or unit | |
| Citation | |
| Field | Economy |
| Keywords | management process of insurance company; organizational structure; marketing management; market strategy; marketing of insurance company |
| Description | This paper is focused on marketing usage analysis in management process of insurance company with emphasis on organizational structures analysis and formulation and selection of market strategies. It generalizes knowledge and experience from insurance practice in top management activities within marketing management process of insurance company. |