Erst mit integrierter Logistik vollständig
| Title in English | Complexity through integrated logistics |
|---|---|
| Authors | |
| Year of publication | 2004 |
| Type | Article in Periodical |
| Magazine / Source | Einkauf Materialwirtschaft Logistik |
| MU Faculty or unit | |
| Citation | |
| Field | Management and administrative |
| Keywords | Complexity; customer; logistics |
| Description | The aim of CRM is to build and manage non-standard customer relationships. The way towards that goal is the change in companys processes and support for customer relationship through IT. |
| Related projects: |