Erst mit integrierter Logistik vollständig

Title in English Complexity through integrated logistics
Authors

STEHLÍK Antonín KAPOUN Josef

Year of publication 2004
Type Article in Periodical
Magazine / Source Einkauf Materialwirtschaft Logistik
MU Faculty or unit

Faculty of Economics and Administration

Citation
Field Management and administrative
Keywords Complexity; customer; logistics
Description The aim of CRM is to build and manage non-standard customer relationships. The way towards that goal is the change in companys processes and support for customer relationship through IT.
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