Behaviorálně ekonomické a psychologické experimenty: Propojení psychologie, managementu a marketingu
| Title in English | Behavioral economic and psychological experiments: Interconnections in psychology, management and marketing |
|---|---|
| Authors | |
| Year of publication | 2016 |
| Type | Article in Proceedings |
| Conference | Work and Organizational Psychology 2016 |
| MU Faculty or unit | |
| Citation | |
| Web | Sborník z konference |
| Field | Management and administrative |
| Keywords | Experiment; behavioral economy; consumer decision making; feedback; performance |
| Description | The conference paper presents the research project focused on interconnection in psychology, management and marketing. It describes six planned experiments. |
| Related projects: |