Project information
Destinační management z pohledu teorie řízení
(DeMaPoTR)
- Project Identification
- MUNI/A/1101/2017
- Project Period
- 1/2018 - 12/2018
- Investor / Pogramme / Project type
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Masaryk University
- Grant Agency of Masaryk University
- Category A
- MU Faculty or unit
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Faculty of Economics and Administration
- Ing. Bc. Andrea Holešinská, Ph.D.
- Ing. Zuzana Černíková
- Ing. Markéta Novotná, Ph.D.
- Ing. Ondřej Repík
- Keywords
- destination management; partnership; process of destination management
The project initiates the student engagement in research activities reflecting current trends in destination management. The subject of the project is the partnership as the fundamental platform for destination management. The research considers partnerships between destination management organizations from the viewpoint of selected management theories. The main goal is to identify the strengths and weaknesses of destination management in the Czech Republic. The outputs of the project are articles in scientific journals and conference papers of international importance.
Publications
Total number of publications: 12
2018
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Úroveň interakcí mezi aktéry v destinaci: geografická blízkost jako hnací síla?
Year: 2018, type: Conference abstract
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Workshop - Setkání s představiteli DMO
Year: 2018, type: Workshop