Department of Corporate Economy
Faculty of Economics and Administration
Masaryk University
Lipová 41a
60200 Brno
Function, current position
PhD student
Education and academic qualifications
2014: Bachelor's degree in Psychology, "Personality as the moderator of the asymmetric dominance effect in decision making", FSS MU
2011: Master's degree in Business Management, "Green Marketing", ESF MU
2015: One-week PhD course "An Introduction to Eye-tracking as a Social Science Research Tool", University of Copenhagen, Denmark
2014: course "Programming Economic Experiments with z-Tree", University of Konstanz, Germany
Teaching activities
(Macquarie Graduate School of Management, Sydney) Economic Context of Management, Lecturer
(Faculty of Business and Economics, Macquarie University, Sydney) Microeconomic Principles, Tutor
(ESF Masaryk University, Brno) Psychology for Economists, Case Studies to Marketing Research
Research activities
Behavioral and Experimental Economics
Internship and stays for the purpose of study or work
2016-2018: Cotutelle PhD stay at Macquarie Graduate School of Management, Sydney
2014: four-month research stay at NZEEL New Zealand Experimental Economics Laboratory, University of Canterbury, Christchurch, New Zealand
2012: summer school in Behavioral and Experimental Economics, University of Copenhagen, Copenhagen, Denmark
2014/07/09 – 2014/10/28: University of Canterbury, Christchurch, Freemover, NZL
Stáž v laboratoři experimentální ekonomie při University of Canterbury
2012/07/30 – 2012/08/20: University of Copenhagen, Copenhagen, Summer School, DNK
Students learn how the toolbox of experimental economics can be used in research, and learn to be critical consumers of the rapidly growing behavioral and experimental economics literature. More generally, the course contributes to a deeper understanding of the basic principles of rationality and self-interest in economics. - Students learn in what ways people systematically deviate from rational and self-interested behavior in individual decision making. This knowledge contributes to avoid pitfalls in decision-making. - Students learn in what ways markets and other forms of economic interaction can multiply or mitigate these errors. This knowledge is most relevant in the context of institutional choice or design (e.g. from an economic policy perspective). - Students participate in a series of demonstration experiments and therefore learn how experiments work in practice from the participants’ perspective. - Students write a series of short papers to analyze experimental data and to reflect on the data and the experimental design. Students therefore improve their writing and reasoning skills.
Other academic activities, research projects, grants
Selected research projects:
Behaviorálně ekonomické experimenty v marketingu a managementu (MUNI/A/1021/2015) - principal investigator
Spokojenost zákazníka a výkonnost podniku (MUNI/A/1209/2014) - investigator
Možnosti využití experimentálních a behaviorálních přístupů ve veřejné ekonomii (MUNI/A/0845/2013) - investigator
Informační podpora znalostního managementu a hodnocení jejích přínosů se zaměřením na vybrané procesy podporující udržitelnou konkurenceschopnost podniků (MUNI/A/0814/2013) - investigator
Professional accomplishments
2015: selected participant for Summer Institute on Bounded Rationality, Max Planck Institute, Berlin, Germany
Major publications
ĎURINÍK, Michal. Experimental Economics - What, How, Why. In CERGE Teaching Fellows Induction Workshop. 2019. info
ĎURINÍK, Michal, Jakub PROCHÁZKA a Hynek CÍGLER. The Short Maximization Inventory. Judgment and Decision Making. Tallahassee (FL, USA): Society for Judgment and Decision Making, 2018, roč. 13, č. 1, s. 123-136. ISSN 1930-2975. Dostupné z: https://dx.doi.org/10.1017/S1930297500008871. full-text (online)info
SUCHOMELOVÁ, Aneta, Jakub PROCHÁZKA a Michal ĎURINÍK. Personal interest branding: Source of price premium. Journal of International Consumer Marketing. TAYLOR & FRANCIS LTD, 2017, roč. 29, č. 1, s. 27-34. ISSN 0896-1530. Dostupné z: https://dx.doi.org/10.1080/08961530.2016.1236309. Full-text, journal websiteinfo
ĎURINÍK, Michal a Jakub PROCHÁZKA. Maximizace a rozhodovací paralýza. In Š. Majtán. Current Problems of the Corporate Sector 2017. Bratislava: EKONÓM, 2017, s. 231 - 237. ISBN 978-80-225-4422-1. Elektronická verze sborníkuinfo
PROCHÁZKA, Jakub a Michal ĎURINÍK. Behaviorálně ekonomické a psychologické experimenty: Propojení psychologie, managementu a marketingu. Online. In E. Sollarova a T. Sollar. Work and Organizational Psychology 2016. Nitra: Constantine the philosopher university in Nitra, 2016, s. 154-159. ISBN 978-80-558-1133-8. Sborník z konferenceinfo
ĎURINÍK, Michal. Translating Maximization Inventory Into Czech Language. In Štefan Majtán a kol. AKTUÁLNE PROBLÉMY PODNIKOVEJ SFÉRY 2016 Zborník vedeckých prác. Bratislava: EKONÓM, 2016, s. 195-200. ISBN 978-80-225-4245-6. URLinfo
ĎURINÍK, Michal. Choice-set effects in dictator game. In 2016 Economic Science Association International Meeting. 2016. URLinfo
ĎURINÍK, Michal. Decoy Effect and Cognitive Reflection. In Young Economists' Meeting 2016. 2016. URLinfo
ĎURINÍK, Michal. How Irrelevant Alternatives Influence Choices: Cognitive Reflection Related to Decoy Effect. In The 6th Xiamen University International Workshop on Experimental Economics. 2016. URLinfo
ĎURINÍK, Michal. Anchoring in willingness-to-pay decisions: An experimental comparison of two research approaches. Ekonomická revue. Vysoká škola báňská-Technická univerzita Ostrava, 2015, roč. 18, č. 4, s. 147-152. ISSN 1212-3951. Dostupné z: https://dx.doi.org/10.7327/cerei.2015.12.01. URLinfo
ĎURINÍK, Michal. High need for cognition amplifies the decoy effect. In Minna-Maarit Jaskari. The 3rd Nordic Conference on Consumer Research. Vaasa (FI): University of Vaasa, 2014, s. 19. info
ĎURINÍK, Michal. Gamification in Knowledge Management Systems. Central European Journal of Management. Brno: Masarykova univerzita, 2014, roč. 1, č. 2, s. 41-50. ISSN 2336-2693. Dostupné z: https://dx.doi.org/10.5817/CEJM2014-2-3. URLinfo