Shopping Centres and Shopping Behaviour: Selected Relations and Socio-Geographical Implications (The Vaňkovka Gallery Brno, Czech Republic Example).

Authors

KUNC Josef FRANTÁL Bohumil SZCZYRBA Zdeněk TONEV Petr TOUŠEK Václav

Year of publication 2011
Type Article in Periodical
Magazine / Source Acta Universitatis Palackianae Olomucensis, Facultas Rerum Naturalium, Geographica
MU Faculty or unit

Faculty of Economics and Administration

Citation
Field Earth magnetism, geography
Keywords Retail gravity model; shopping habits; shopping centre; Vaňkovka Gallery Brno
Description The aim of this paper is to analyse, discuss and generalise the selected aspects of the retail gravity model and shopping habits of visitors to one of the most popular shopping centres in the Czech Republic, the Vaňkovka Gallery Brno. The data are obtained by means of a questionnaire survey among the centre’s visitors. Contrary to other suburban shopping centres, the size and location of the Vaňkovka Gallery with respect to the city centre and its closest competitors represent a suitable environment for researching shopping behaviour of the population in a polycentric city system.
Related projects:

You are running an old browser version. We recommend updating your browser to its latest version.