Produkty a marketing v cestovním ruchu
| Title in English | Products and tourism marketing |
|---|---|
| Authors | |
| Year of publication | 2009 |
| MU Faculty or unit | |
| Citation | |
| Description | The lecture addressed the issue of tourism product development and marketing. First outlined the basic theoretical background of Destination Marketing. Were highlighted its key components:making product mix, market segmentation, targeting, positioning and activation of the marketing mix. Were also published key findings from the workshop, which in the example of regions and Jeseníky Nysa identified the main problems destination management and marketing. |