Vnímání vnějšího okolí podniku v kontextu EU
| Title in English | Perception of External Business Environment in context of EU |
|---|---|
| Authors | |
| Year of publication | 2009 |
| Type | Article in Proceedings |
| Conference | Sborník Think Together 2009 |
| MU Faculty or unit | |
| Citation | |
| Field | Economy |
| Keywords | Vnější okolí podniku; EU; aktivní přístup |
| Description | This article is based on background research of Czech na foreign literature about external business environment. The aim is to present Czech management theory approach to this topic and to outline the role of European Union as an incitement to change this perception. |