Relationship marketing in micro and small enterprises and local authorities - international comparison
| Authors | |
|---|---|
| Year of publication | 2009 |
| Type | Editing of thematic compilation, editing of monothematic issue of profesional journal |
| MU Faculty or unit | |
| Citation | |
| Description | The book presents results of the international comparative research into relationship marketing in micro and small enterprises and local authorities. The research has been carrieed out in three countries - in the Czech Republic, Poland and Slovakia. |