Pragmatická politika cestovního ruchu na příkladu Švýcarska
| Title in English | The Pragmatic Tourism Policy in Switzerland |
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| Authors | |
| Year of publication | 2006 |
| Type | Article in Proceedings |
| Conference | IX. Mezinárodní kolokvium o regionálních vědách |
| MU Faculty or unit | |
| Citation | METELKOVÁ, Petra. Pragmatická politika cestovního ruchu na příkladu Švýcarska (The Pragmatic Tourism Policy in Switzerland). In IX. Mezinárodní kolokvium o regionálních vědách. Brno: ESF MU, 2006, p. 221-228. ISBN 80-210-4155-2. |
| Field | Management and administrative |
| Keywords | Tourism policy; goals of policy; instruments of policy; tourism policy authorities; tourism support |
| Description | National and Local Governments try to support tourism industry through tourism policy and so increase its efficiency and competitiveness. The contribution covers a case study of pragmatic tourism policy applied in Switzerland. Generally, the paper analyzes all available attributes of tourism policy and moreover shows its development where is possible. |
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