Je reklamační politika důležitá?
| Title in English | Is return policy important? |
|---|---|
| Authors | |
| Year of publication | 2004 |
| Type | Article in Proceedings |
| Conference | Ekonomika firiem 2004 |
| MU Faculty or unit | |
| Citation | |
| Field | Economy |
| Keywords | return policy; marketing research |
| Description | The article presents the results of survey among Czech companies and it is dealing with the question of importance of return policy. |
| Related projects: |