Image of a Bank in the Mind of an Individual: structure and contents (results of a pilot study)

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Authors	LUKÁŠOVÁ Růžena URBÁNEK Tomáš
Year of publication	2001
Type	Article in Periodical
Magazine / Source	Galileu. Revista de Economia e Direito. Special edition 2001
MU Faculty or unit	Faculty of Arts
Citation
Field	Psychology
Keywords	corporate image; consumer behavior
Description	Paper summarizes results of a pilot study of the corporate image research.