Problematika uplatňování nástrojů marketingového výzkumu v současné praxi českých podniků
Title in English | Problems of Marketing Research Instruments Application In Contemporary Practice of Czech Enterprises |
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Authors | |
Year of publication | 1995 |
Type | Article in Proceedings |
Conference | Marketing v praxi |
MU Faculty or unit | |
Citation | |
Field | Economy |
Keywords | marketing research; information analysis;Czech enterprises |