YouTube reaction videos and the performance of branded affect

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Authors	CHOVANEC Jan
Year of publication	2024
Type	Requested lectures
MU Faculty or unit	Faculty of Arts
Citation
Attached files	OSSO_Flyer_Season_3.jpg
Description	The talk deals with the construction of affect and stance in a new format of digital communication - YouTube reaction videos. It suggests a new interpretation of the affective work performed by online influences as both 'synthetic affect' and 'branded affect', due to the underlying economic basis of identity work through discursive self-presentation.
Related projects:	Language, literature and culture in Anglophone contexts I