Kolaborativní spotřeba módy v městském prostoru: Případová studie Wroclaw
| Title in English | Collaborative fashion consumption in urban environment: Case study Wroclaw |
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| Year of publication | 2024 |
| Type | Appeared in Conference without Proceedings |
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| Description | Consumer behavior is a complex decision-making process influenced by various personal, social, cultural, and psychological factors. These factors include age, education, gender, cultural and family background, as well as motivation and attitudes. The geography of consumer behavior also examines how consumers behave in different geographic areas. It focuses on differences in shopping preferences, habits, and behaviors between various regions or between rural and urban areas. Due to the greater availability of goods and services, diversity, and opportunities, cities are not only a key place of consumption but also a site where collaborative consumption (sharing) of various resources is often more intense. Given the diversity of cities, greater opportunities for social interactions, and physical space, cities become ideal places for so-called swaps focused on exchanging unnecessary items, including clothing. This form of collaborative consumption not only allows for an efficient and sustainable way to refresh one's wardrobe but also strengthens social bonds and community ties among urban residents. The transformation of urban space through activities related to collaborative consumption can have positive effects on the social and economic structure of cities, supporting sustainable lifestyles and responsible consumption. The potential of collaborative consumption activities is fertile ground for further research into consumer decision-making and various models of urban consumption. Lastly, it also raises key questions about alternative models of collaborative fashion consumption (CFC) in Central Europe. This paper extends previous research on consumer behavior in post-socialist countries, clarifies attitudes and values related to socially responsible and economic decision-making, and highlights a gap in Central European scientific research where CFC in the fashion industry and its impact on urban space have not yet been sufficiently explored. |