Dopady COVID-19 na vývoj destinačního managementu v ČR
| Title in English | Impacts of covid-19 on the Development of Destination Management in the Czech Republic |
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| Authors | |
| Year of publication | 2022 |
| MU Faculty or unit | |
| web | https://munispace.muni.cz/library/catalog/book/2213 |
| Attached files | |
| Description | The expert study is the output of a research project that focused on the impact of the covid-19 pandemic on destination management. The study presents findings on how destination management organizations (DMOs) dealt with the covid-19 pandemic and how the destination management process in the Czech Republic changed in 2020-2021. At the same time, the study introduces the trends that arose as a reaction of the DMO to the crisis. In the introduction of the study, the theoretical background of destination management is provided to understand the context and to clarify the findings. |
| Related projects: |