Memetic humour during wartime

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Authors

CHOVANEC Jan

Year of publication 2022
Type Appeared in Conference without Proceedings
MU Faculty or unit

Faculty of Arts

Citation
Description The presentation deals with the humorous use of originally non-humorous utterances in the context of public anti-war protests. Adopting a sociolinguistics perspective grounded in the social semiotic theory of linguistic landscape, it shows how a statement originally made by a Ukrainian soldier in February 2022 became globally known as an anti-war slogan, turning into a viral memetic phrase that became subject to extensive recontextualization and resemioticization.
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