Memetic humour during wartime
| Authors | |
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| Year of publication | 2022 |
| Type | Appeared in Conference without Proceedings |
| MU Faculty or unit | |
| Citation | |
| Description | The presentation deals with the humorous use of originally non-humorous utterances in the context of public anti-war protests. Adopting a sociolinguistics perspective grounded in the social semiotic theory of linguistic landscape, it shows how a statement originally made by a Ukrainian soldier in February 2022 became globally known as an anti-war slogan, turning into a viral memetic phrase that became subject to extensive recontextualization and resemioticization. |
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