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After six weeks on the job, we can draw some conclusions about the viability of a Master 2 in International Marketing and Negotiation. The benchmarking shows us that in France, there is not much competition, and it is mainly the big business schools such as HEC, ESSEC and EML that offer it. Secondly, the employability study proves that there are opportunities in this sector. Firstly, agencies and websites that advertise jobs offer a multitude of proposals in this field, both in International Marketing and in International Negotiation. Although it appears that negotiation is less attractive to students, there are more vacancies than in marketing. In addition, the qualitative study carried out with professionals in the sector shows that there is a real potential for graduates. This also allowed us to obtain information on the needs of companies in terms of training. Thus, taking into account the competition and the opinions of professionals, there is a need for courses in English to improve the level of students, the basis of marketing, so that students know how to master the tools of marketing perfectly, courses in negotiation to differentiate themselves from other schools and to continue in the tradition of the school and the CIV, courses in the culture of different geographical areas, so that graduates know the rudiments of negotiation and communication whatever the country, an option or seminars on geographical zones, without this becoming a compulsory subject, management courses, because graduates, even if they will not be required to manage teams as soon as they leave the school, will do so during their career. Finally, we carried out a quantitative study among students to analyse whether this master's degree would interest them. The results were positive as more than half of the students interviewed answered favourably. Moreover, when asked what they would like to do in this Master's programme, they said that the courses should be in English and have both commercial and managerial content. It would therefore seem that they should have the same requirements as professionals. As Mr. Hirtz reminds us, "The tradition of the school has always been rather commercial, with the International Sales Competition". It is therefore important to keep this tradition. Moreover, this could be a source of financing, because the CIV's partner companies are looking for this type of graduate, and would therefore be ready to invest in such a master's degree. But in only six weeks, we did not have time to develop the economic character of the master.
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