Obrazová komunikace v bulvární sportovní publicistice
| Title in English | Visual communication of tabloid sports journalism |
|---|---|
| Authors | |
| Year of publication | 2018 |
| Type | Article in Periodical |
| Magazine / Source | Nová čeština doma a ve světě |
| MU Faculty or unit | |
| Citation | |
| Web | |
| Keywords | stylistics; interpretation; persuasion; nonverbal meanings; visual communication; journalism; tabloid media |
| Description | The paper presents partial research focusing on non-verbal meanings in the realm of sports journalism in Czech tabloids (including more than 220 sports articles from a period of one month) in the two most popular Czech tabloid newspapers: Blesk and Aha!. The paper deals with questions of how non-verbal meanings (namely pictures) influence the style of sports tabloid journalism and how they affect recipients. The paper shows their different uses and also high lights the different functions that these devices perform. The most important visual element is the large-format colour photo that should provide an authentic and credible image and help in the interpretation of the text. In the case of tabloid media, the photo may change the context of the whole article and its meaning, potentially mystifying or misinforming the reader. |
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