Socio-cultural aspects of cooperation in a tourist destination
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| Year of publication | 2016 |
| Type | Appeared in Conference without Proceedings |
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| Description | Cooperative behaviour and relationship are assumed as determinants of the successful development of tourist destinations. In this context, many researches are focused on clarifying peculiarities in which individual stakeholders enter cooperative relationship, and what factors of successful cooperation dominate. Previous findings reveal that cooperative relationship can be studied from the perspective of the resource dependency theory, the strategy behaviour theory, and the transaction cost theory. All determinants are the result of long-term mutual social interactions that take place in a certain institutional environment. This environment forms attitudes and stakeholders’ behaviour patterns, and as well as influences the approach to cooperative behaviour. It is evident that contemporary researches show rich diversity of approaches and conclusions. The aim of this paper is to identify factors that influence the cooperative behaviour of stakeholders in the Czech Republic. There is a prerequisite that the transition economy deals with a range of specifics (e.g. low engagement; limited experience in cooperation; lack of positive experience; sporadic activity of private sector; insufficient financial resources at the local level). The starting point of the research is in social-cultural determinants that hand in hand with the institutional environment and interpersonal relationships affect the behaviour of individual stakeholder. The research was realized in-depth interviews with tourism stakeholders in two model destinations (a mountain and a spa region in the Eastern Moravia). The qualitative survey shed some light on the role of social-cultural factors such as morality, relationships to the regulations, knowledge, behaviour patterns etc. The research discussed the linkage between the cultural attitudes, quality of institutions and the character of interpersonal relationships, including their determinants (trust, loyalty, professionalism, leaderships, transparency). |
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