Practical Application of Sentiment Indicators in Financial Analysis: Behavioral Finance Approach

Authors

RAKOVSKÁ Zuzana SVOBODA Martin

Year of publication 2016
Type Article in Proceedings
Conference European Financial Systems 2016
MU Faculty or unit

Faculty of Economics and Administration

Citation
web http://is.muni.cz/do/econ/sborniky/2016/EFS2016-Proceedings_final_September_12_final_web.pdf
Field Management and administrative
Keywords sentiment indicator; behavioral finance; heuristics and biases
Description Behavioral finance assumes that individual financial decisions are influenced by emotions and mood. A public sentiment and its effect on collective decision-making have been studied in a number of publications giving the vast variety of research design. This paper examines various techniques in measuring market sentiment and its applications in analysis of financial data. Using a qualitative, exploratory approach, the study identifies trends in sentiment indicators and also tries to analytically categorize heuristics and behavioral biases connected to public mood.
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