HIDDEN THREATS IN THE ANALYSIS OF THE EXTERNAL ENVIRONMENT – USAGE OF COMPETITIVEINTELLIGENCE

Authors

ODEHNALOVÁ Pavla

Year of publication 2016
Type Article in Proceedings
Conference Aktuálne problémy podnikovej sféry 2016
MU Faculty or unit

Faculty of Economics and Administration

Citation
Field Management and administrative
Keywords Analysis of the external environment; competitive intelligence; Asian markets; mystery shopping
Description Presented paper displays the usage of the concept of competitive intelligence in the analysis of the external environment. This concept was used for the purpose of feasibility study for very specific product. In relation to the analysis of the potential global markets, one fundamental problem was the misrepresentation of the Asian markets due to a lack of information. Through the use of competitive intelligence methods like mystery shopping, observation, questioning and monitoring social networks, it was determined that the rule of law is affected in a fundamental way by all the other barriers to market entry which are of key importance for those interested in entering these markets.

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