Destination networks as a tool for minimizing risk and improving the performance of a destination
| Authors | |
|---|---|
| Year of publication | 2015 |
| Type | Article in Periodical |
| Magazine / Source | Czech Journal of Tourism |
| MU Faculty or unit | |
| Citation | |
| Doi | http://dx.doi.org/10.1515/cjot-2015-0006 |
| Field | Management and administrative |
| Keywords | DMO; networks; cooperation; business |
| Description | The aim of this paper is to introduce tourism networks as a tool for minimizing risk and improving the performance in a tourist destination. It also characterizes other motives and factors leading to the creation of such types of collaborative relationships. The management of tourist destination in the form of networks is considered as one of the possible approaches to destination governance structures. The concept of destination governance is based on the cooperation between actors from the public and private sectors. It is known that public–private relationships built on trust, joint risk taking and based on informal structures have a positive impact on the level of growth at a tourist destination. The submitted paper investigates cooperation between the destination management organization (DMO), public sector and tourism firms in terms of potential risks and also reveals contributions and risks, which are derived from the DMO–firm collaborative relations. The data collection was achieved by conducting in-depth interviews and structured questionnaires. Snowball sampling was also employed as a tool for identification of the most important players and partners. The findings mainly focus on network-oriented motives of these stakeholders. |
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