Společenská odpovědnost nadnárodních společností
| Title in English | Social responsibility of multinational companies |
|---|---|
| Authors | |
| Year of publication | 2014 |
| Type | Article in Proceedings |
| Conference | Aktuálné problémy podnikovej sféry 2014 |
| MU Faculty or unit | |
| Citation | |
| Field | Management and administrative |
| Keywords | multinational companies; social responsibility; business ethics |
| Description | Multinational companies strive not only to be economically efficient but also socially responsible. In many cases they are able to implement a conceptual framework in which both goals become complementary. The companies´ engagement in corporate social responsibility can be used to improve their image and increase their competitiveness. |
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