The project focuses on strengthening the excellence of the Bachelor's degree programme in Sociology along three axes. The first axis is to strengthen the integration of research and teaching, in particular through the innovative use of analytical software. The second axis is to strengthen interactive learning, in particular through augmented reality elements and further development of e-learning. The third axis is to strengthen the link between education and academic and non-academic practice, in particular through the involvement of domestic and foreign experts in teaching.