Don't count likes when travelling but respect the locals and nature, advises Markéta Novotná
Recommendations shared on social media have a big impact on our decision-making. This applies also when it comes to travel where posts by famous personalities play a key role. They share their travel experiences on their channels: either spontaneously or as part of paid partnerships... all to inspire their followers to visit new places. But according to Dr Markéta Novotná, an expert on travel and tourism, influencers can harm some destinations.