Prateek Kalia, Ph.D.
Assistant professor, Department of Business Management
Publications
Total number of publications: 23
2021
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Predictive Sustainability Model Based on the Theory of Planned Behavior Incorporating Ecological Conscience and Moral Obligation
Sustainability, year: 2021, volume: 13, edition: 8, DOI
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Social and Demographic Predictors of Consumers’ Word of Mouth Engagement in Czechia
Journal of International Consumer Marketing, year: 2021, volume: 33, edition: 4, DOI
2020
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MSME Owner/Manager Perceptions Towards the Adoption of E-Marketing Activities in India
Recent Developments in Individual and Organizational Adoption of ICTs, year: 2020, number of pages: 17 s.