Nákupní spád a vybrané nákupní zvyklosti návštěvníků Galerie Vaňkovka
| Title in English | Retail gravity models and selected shopping habits of custumers of Wannieck Gallery Brno |
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| Authors | |
| Year of publication | 2011 |
| Type | Article in Proceedings |
| Conference | 14TH INTERNATIONAL COLLOQUIUM ON REGIONAL SCIENCES |
| MU Faculty or unit | |
| Citation | |
| Field | Earth magnetism, geography |
| Keywords | commuting to retail shops; shopping centres; retail gravity models; shopping habits; Wannieck Gallery Brno |
| Description | Economic and social changes after the year 1990 in the Czech Republic have been reflected also in the shopping habits of its inhabitants. Cultural habits have seen essential changes, sometimes even several generations of them. New shopping centres are far from being used solely for the purposes of shopping; thanks to their character they urge and stimulate customers towards entertainment and spending on leisure time. A day visit to a shopping mall usually means not only shopping for food stores and specialized goods. Usage of services, having lunch and some forms of entertainment are not exceptions. The aim of the article is, using inquiry research, to evaluate and draw some general conclusions of retail gravity models and selected shopping habits of one of Brno shopping centres – Wannieck Gallery. |
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