Destinační management z pohledu vývoje teorie a praxe
| Title in English | Destination management from the scientific and practical point of view |
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| Authors | |
| Year of publication | 2010 |
| Type | Article in Proceedings |
| Conference | 1. Mezinárodní kolokvium o cestovním ruchu. Sborník příspěvků. Pavlov, 9.-10. září 2010 |
| MU Faculty or unit | |
| Citation | |
| Field | Management and administrative |
| Keywords | destination management; destination management organization; tourism; cooperation |
| Description | The aim of this paper is to assess approaches to the issue of destination management in foreign countries and in the Czech Republic. The fundamental stone of the contribution is basic terminology that is firstly focused on the term destination and its regionalization. Then terms destination management and tourist organization (destination management organization) are defined based on the German, Anglosaxon and Czech experience. The following part deals with specifics, functions and principles of destination management process. Finally, the development of destination management in the foreign countries is presented with the stress on obstacles that occure when appling destination management into practice. |