Relationships quality, barriers to establishing and maintaining of relationships
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| Year of publication | 2009 |
| Type | Chapter of a book |
| MU Faculty or unit | |
| Citation | |
| Description | The chapter presents partial results of the international comparative research into relationship marketing in micro and small enterprises and local authorities, which has been carieed out by an international research team in three countries - in the Czech Republic, Poland and Slovakia. The chapter consists piece of knowledge synthesis segment of this research, investigative the municipalities relationship marketing in the area of existing conflicts and barriers in relationships, initiation relationship and activity in incurred relationship. |