Význam zpětných toků pro řízení podniku
| Title in English | The importace of reverse flow for company management |
|---|---|
| Authors | |
| Year of publication | 2008 |
| Type | Article in Proceedings |
| Conference | Nové trendy - nové nápady 2008 |
| MU Faculty or unit | |
| Citation | |
| Keywords | satisfaction measurement |
| Description | The article presents the result of research work done by the author during the first year of a broader research project, which focuses on literature review of so called “reverse flow management” in B2B market segment. In the Czech Republic, the filed of reverse flows management is not often subject of research and we don’t know either if this topic is of greater interest of Czech companies and if they would appreciate more ideas or suggestions about this operations. Surveys and other description about reverse-flow management practices of Czech companies are missing as well. |
| Related projects: |