Finanční měření konkurenceschopnosti v podnicích cestovního ruchu
| Title in English | The financial measuring of the competitiveness in tourist trade companies |
|---|---|
| Authors | |
| Year of publication | 2008 |
| Type | Article in Proceedings |
| Conference | Cestovní ruch a konkurenceschopnost regionů 2008 |
| MU Faculty or unit | |
| Citation | |
| Field | Economy |
| Keywords | competitiveness; financial analysis; tourist trade |
| Description | The topic of this paper is a measuring of the competitiveness in the tourist trade companies. It will be specified a conception of the competitiveness at first and then I target the possibilities of its financial measuring. I take into account specifics of tourist trade companies too. The aim of this paper is the determination of financial ratios which will be able to write up the competitiveness these specific companies. |