Využívání marketingu v malých a středních podnicích
| Title in English | The using of the marketing in small and medium enterprises |
|---|---|
| Authors | |
| Year of publication | 2004 |
| Type | Article in Proceedings |
| Conference | Ekonomika firiem 2004 |
| MU Faculty or unit | |
| Citation | |
| Field | Economy |
| Keywords | marketing; small and medium enterprises; marketing's mix |
| Description | The paper presents the main results of a research in small and medium enterprises (especially in the south Moravia region). We prepared the research in a form of a probe aimed at understanding and using marketing. Results of our probe-research strongly correspond with some generally enunciated findings in an approach of marketing in enterprises in Czech republic and they give them connection with complete style of a management. |
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