Moderní formy direct marketingu

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Title in English Modern Forms of Direct Marketing
Authors

PALATOVÁ Dagmar

Year of publication 2002
Type Article in Proceedings
Conference Ekonomika firiem 2002
MU Faculty or unit

Faculty of Economics and Administration

Citation
Field Economy
Keywords direct marketing
Description The article summarizes the possibility of using modern communication technologies in direct marketing and is focused on description of most frequent modern marketing tools.
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