Otázka životního porstředí v marketingu firem
| Title in English | The ecological question in the marketing of the firms |
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| Authors | |
| Year of publication | 2002 |
| Type | Article in Proceedings |
| Conference | Implementácia marketingových teórií do hospodárskej praxe SR, ČR a Poľska |
| MU Faculty or unit | |
| Citation | |
| Field | Economy |
| Keywords | ecomarketing; marketing mix |
| Description | Production firms must face growing intensity of problems relating the environmental protection. The text deals with its marketing aspects. |
| Related projects: |